Steve Warshaw is one of the most creative thinkers I’ve ever encountered and one whose vision for the sports industry is both novel and breath-taking. I employed Steve for a project when I was CMO of the USOC and his work for us was vibrant. He gets “out-of-the-box” easily and his exposure to foreign cultures, particularly Russia, is beneficial at a time when the biggest events (2014 Winter Olympics and 2018 FIFA World Cup) are going to that country.